1 Marketing, 9th edition, by Kotler, Brown, Burton, Deans and Armstrong published by Pearson Australia in 2008 (ISBN 9781442511248). $100 (附赠笔记和资料 )
2 Marketing, 4th edition, by Kotler, Brown, Burton, Deans and Armstrong published by Pearson Australia
(这本虽然不是最新版本,但是知识点都是一样的,考试绝对够用。区别就在于有些案例被更新了,但是不影响考试。 我上学期就用的这本书复习 附赠笔记和资料 )。 仅售 $ 45
3 Management 2 / Management practise : Management- a focus on leaders (bachelor / master) by Mckee Kemp Spence. $ 90 (这本书本科和研究生是一样的,附赠笔记和资料 )