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标题: 求购阿大marketing课本 Marketing Research&Marketing Communications [打印本页]

作者: lydia_99 时间: 25-2-2010 22:18
标题: 求购阿大marketing课本 Marketing Research&Marketing Communications
本帖最后由 lydia_99 于 2010-2-25 23:03 编辑

求购
Marketing Research:
Marketing Research, Lukas, B.A., Hair, J.F., Bush, R.P., and Ortinau, D.J., Sydney, McGraw-Hill, 2nd edition.

Marketing Communications:
Belch, Belch, Kerr and Powell, (2009) Advertising and Promotion: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney

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