求international business
S. Tamer Cavusgil, Gary Knight and John Riesenberger (2012). International Business: The New
Realities, 2nd Edition, Pearson: Prentice Hall, Upper Saddle River, New Jersey, USA.
introduce to marketing
Quester, McGuiggan, Perrault, and McCarthy, (2007)
Marketing: Creating and Delivering Value.